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About

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Home

Work

About

Contact

Home

Work

About

Contact

Hi 👋 I’m Rachid

I help B2B SaaS teams simplify complex products to improve growth and protect value.

From 0→1 to post-PMF, I design products around real operational roles, reducing complexity while keeping systems reliable and scalable as they grow.

Book a Discovery Call

See my Work

Design =

 

Experienced in Designing Products for

B2B SaaS

Enterprise

Oil & Energy Distribution

FMCG

Logistics

Retail

AFMS Stations

Restructuring a Multi-Role B2B Platform for Scale

Restructured a complex operational platform for energy companies by introducing role-based architecture and decision-focused dashboards, reducing complexity and enabling faster, more reliable decisions.

View case study

Retailer Hub

Last-Mile Retail Engagement Platform

Designed a 0→1 product for an FMCG company serving thousands of retailers, enabling reliable ordering and direct engagement under real-world operational constraints

View case study

Optilog

Fleet Management SaaS Platform

Designed a fleet management platform to streamline operations, improve visibility, and support decision-making across distributed logistics teams.

Coming soon…

Clarity through Understanding

I start by understanding how the product, business, and users actually work to define the real problem before moving into solutions.

Outcomes First

I work backwards from the outcome the team is trying to achieve.

Decisions are driven by impact, not features.

Simplifying Complexity

I reduce complexity in multi-role products through clear structure, strong information architecture, and role-specific experiences.

Ongoing Collaboration

I work closely with leadership, engineering, and cross-functional teams from discovery through delivery.

  • Rachid brings clarity to complex, ambiguous problems and has, a strong ability to start from a blank page.

    He consistently seeks to understand how things work and how the business truly operates, and played a key role in designing and improving several B2B SaaS products, including AFMS Stations used by large energy companies.

    I’d highly recommend him to teams building products from zero or designing solutions intended to scale.

    Zakaria Azemzi

    Co-Founder & CEO - Aza Petrosolutions

  • I worked with Rachid for over two years on projects ranging from early-stage products to mature platforms.

    He consistently brought clarity to complex problems and helped the team think more clearly about what we were building and why.
    Rachid collaborates closely with engineering, understands technical constraints, and makes design decisions that lead to smooth handoffs and less friction during implementation.

    I recommend him to any team building and evolving complex products.

    Soufiane El Beggar

    Lead Software Engineer - Aza Petrosolutions

  • Rachid approaches product design with a strong focus on understanding how things work in practice.

    He took the time to understand our operations, workflows, and constraints before proposing solutions, and brought clarity to problems involving multiple roles and operational tradeoffs.


    Beyond design delivery, he worked well across teams and helped align product decisions with real business needs.

    Fatima Ezzahra Azemzi

    Co-Founder & COO - Aza Petrosolutions

Rachid brings clarity to complex, ambiguous problems and has, a strong ability to start from a blank page.

He consistently seeks to understand how things work and how the business truly operates, and played a key role in designing and improving several B2B SaaS products, including AFMS Stations used by large energy companies.

I’d highly recommend him to teams building products from zero or designing solutions intended to scale.

Zakaria Azemzi

Co-Founder & CEO - Aza Petrosolutions

I worked with Rachid for over two years on projects ranging from early-stage products to mature platforms.

He consistently brought clarity to complex problems and helped the team think more clearly about what we were building and why.
Rachid collaborates closely with engineering, understands technical constraints, and makes design decisions that lead to smooth handoffs and less friction during implementation.

I recommend him to any team building and evolving complex products.

Soufiane El Beggar

Lead Software Engineer - Aza Petrosolutions

Rachid approaches product design with a strong focus on understanding how things work in practice.

He took the time to understand our operations, workflows, and constraints before proposing solutions, and brought clarity to problems involving multiple roles and operational tradeoffs.


Beyond design delivery, he worked well across teams and helped align product decisions with real business needs.

Fatima Ezzahra Azemzi

Co-Founder & COO - Aza Petrosolutions

Product Structure & Scale

Bring clarity to complex products

Post-PMF

Scaling

For

Scaling teams

  • Simplify workflows

  • Reduce complexity

  • Improve retention

  • Make systems easier to operate

  • Build design systems to support consistency and scale

Product Clarity & Growth

Make it easier for users to get value

Early PMF

For

Early PMF teams

  • Improve adoption

  • Reduce onboarding friction

  • Speed up time to value

  • Make key workflows easier to follow

Product Foundation

Define the right product (MVP) from the start

0→1

For

Founders & early teams

  • Clarify what to build

  • Structure core workflows

  • Align product with real user needs

  • Reduce early rework

  • Product Structure & Scale

    Bring clarity to complex products

    Post-PMF

    Scaling

    For

    Scaling teams

    • Simplify workflows

    • Reduce complexity

    • Improve retention

    • Make systems easier to operate

    • Build design systems to support consistency and scale

  • Product Clarity & Growth

    Make it easier for users to get value

    Early PMF

    For

    Early PMF teams

    • Improve adoption

    • Reduce onboarding friction

    • Speed up time to value

    • Make key workflows easier to follow

  • Product Foundation

    Define the right product (MVP) from the start

    0→1

    For

    Founders & early teams

    • Clarify what to build

    • Structure core workflows

    • Align product with real user needs

    • Reduce early rework

Scoped Project

Solve a clearly defined product challenge

Best for

Teams looking to address a specific area of the product with a clear scope and timeline.

  • Focused engagement with defined goals and outcomes

  • Structured process from discovery to delivery

  • Clear timeline and scope alignment

Book a Discovery Call

Book a Discovery Call

Ongoing Partnership

Continuous support as your product evolves

Best for

Teams needing ongoing design support as the product grows and priorities shift.

  • Flexible scope based on evolving needs

  • Integrate closely with your product and engineering teams

  • Consistent support across multiple product areas

  • Regular weekly communication and progress updates

Book a Discovery Call

Let’s Talk About

your Project

Let’s discuss the challenges you’re facing and

see if we’re a good fit.

Book a Discovery Call

Message me

work@rachideljid.com

Rachid Eljid - V2.0 - 2026 ©

Rachid Eljid - V2.0 - 2026 ©

Based in AGADIR, MOROCCO - Working Globally

Based in AGADIR, MOROCCO - Working Globally